Apple has unveiled its new iPhone 11 models, touting upgraded, ultra-wide cameras as it updated its popular smartphone lineup.
The newest devices come as Apple seeks to spur new upgrades in a slumping global smartphone market.
The surprise from Apple was the reduction in the entry-level price at $699, down from the starting level of $749 for the iPhone XR a year ago even as many premium devices are being priced around $1,000.
Apple additionally unveiled a more expensive “Pro” model of the iPhone 11.
The iPhone 11 Pro and 11 Pro Max are all about the camera. Apple’s first time pairing a wide-angle lens with both telephoto and ultrawide-angle sensors.