Google has officially started the process of shutting down and deleting all consumer accounts on its Google+ social network platform, bringing an end to the company’s attempt to directly compete with the likes of Facebook and Twitter.
“The shutdown is underway as of this morning,” a Google spokesperson confirmed to The Verge by email on Tuesday.
Google+ is being phased out due to “low usage” and because it turned into something of a security liability for Google; the company has disclosed two significant data leaks that could have exposed information for tens of millions of Google+ users to outside developers.
Google has acknowledged that Google+ failed to meet the company’s expectations for user growth and mainstream pickup. “While our engineering teams have put a lot of effort and dedication into building Google+ over the years, it has not achieved broad consumer or developer adoption, and has seen limited user interaction with apps,” Google’s Ben Smith wrote in October.
He then revealed a pretty damning stat for where the service stands today: “90 percent of Google+ user sessions are less than five seconds.”